Los Angeles Solo Exhibition | November 8 - December 6, 2014
Fidia Falaschetti presents a wide range of multi-media pieces that delve into the concepts of commercialism, consumerism, pop culture and the globalization of mainstream media. For this exhibition, the artist explores the relationship between digital and analog, appropriating materials and elements of the past and transforming them into impactful contemporary objects.
As an artist with a commercial and design background, Falaschetti brings something different to the realm of socio-political art. He has witnessed the effects of commercialism and mainstream media and has now taken a step back to critique and analyze the consequences on both consumers and the art world.
For example, in the AN-ALFABETO SERIES the artist uses blackboards and various corporate logos to form categories of consumer goods and media. Falaschetti has divided these logos, by board, into specific realms of consumption: digital influence, luxury, food, and media. Each board consists of global companies that have an influence on our daily lives, whether it’s direct consumption of products or merely a glimpse of an advertisement, each one has a hand in our mass intake. The use of vintage blackboards leaves the viewer with a sense of familiarity and nostalgia however the medium is juxtaposed by the heavy message of corporate power.
Fidia Falaschetti creates work that is satirical and playful but also confronts the viewer to think about how and what they consume. This contrast between lighthearted and weighty subject matter is a thread throughout the work shown in “POL-ETHICALLY CORRECT,” forcing the viewer to consume, and most importantly, to reflect.